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Congrats to Jask Salon + Day Spa, a premier hair and spa destination located in Stittsville, Ontario, Canada
WEBSITE "WELLNESS" CONSULTATION for HEALTH, WELLNESS, BEAUTY SITES
IS YOUR WEBSITE WORKING for OR against YOU?
HOW DOES IT WORK?
A website consultation is a professional "check-up" assessing the user experience and quality of your health, wellness or beauty website including design, layout, navigation, ease of use/functionality, content quality, branding across social media, and more.
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It provides with you, whether you're a solopreneur practitioner or a larger business, with a advice and recommendations to give you an expert opinion on what to focus and how to improve all to help drive more appointments and business.
A VERY USEFUL AND WORTHWHILE AUDIT ANALYSIS REPORT WITH RECOMMENDATIONS FOR BOTH AN EXISTING WEBSITE AND WHEN PLANNING A NEW ONE.
WHEN WAS THE LAST TIME YOU ASKED THESE QUESTIONS ABOUT YOUR HEALTH, BEAUTY OR WELLNESS WEBSITE?
Is the navigation simple, intuitive and consistent across the entire site?
Is there consistency in design such as buttons, fonts, colours, logos?
Is the site visually appealing to visitors across all platforms including mobile and tablet?
Is the content easy to read, concise, relevant to your business, and written without grammatical errors?
Is the website branding and messaging consistent with your social media presence?
Is the site taking advantage of modern website tools such as online booking, store, and chat, all to maximize the visitor experience, reduce your burden, and enhance business growth?
Is the site leveraging traffic/usage tools such as Google Analytics to better understand your visitors' behaviours and which pages are and not working for you?
Often with an older website or one which has grown and changed over time, inconsistencies in design (fonts, colours, images, etc.) and layout can pop up reducing its professional image and often credibility. Plus, as client needs and expectations evolve and change, a stale website often does not meet the modern needs of visitors such as online booking, a e-store, virtual consultations, etc - these are often elements that visitors expect and are used to in today's websites and are often available on your competitors!
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It's critical to keep your visitor experience consistent and of high quality if you want to build trust and convert visits to bookings and, ultimately, a long-term client.
WHY WOULD I NEED A CONSULTATION?
WEBSITE CONSULTATION ANALYSIS
You receive a customized analysis of your website outlining both the observations and recommendations focused on six key design, content and functionality themes.
~ EACH REPORT IS BASED ON SIX KEY THEMES ~
Overall design appeal and consistency (e.g. font styles, colours, images, logos)
Site functionality and tools such as analytics, being found on Internet searches such as Google, online booking, forms, e-commerce, chat, virtual consultations, etc.
Overall site architecture, layout and ease of navigation
Visual appeal and functionality across mobile and tablet
Content quality, ease of reading, conciseness and free of grammatical errors
Branding and messaging consistency between website and social media platforms